Mazda Motor Corporation will open the "MAZDA TRANS AOYAMA" brand promotion center in Minami Aoyama, Tokyo, on February 6. This is the first time in 30 years, since the Mazda Rotary in Omotesando, that Mazda has established a directly managed facility in Tokyo to promote its brand. President Masahiro Moro said, "Japan is Mazda's second largest market in the world. We have a sense of crisis that our brand presence has declined in the Japanese market. We would like to firmly establish our brand once again," he said, explaining the...

Suzuki has announced the long 5-door Jimny Nomade in Japan (sales will start on April 3). The price including tax is 2,651,000 yen for the 5-speed MT and 2,750,000 yen for the 4-speed AT. The monthly sales target in Japan is 1,200 units. While the Jimny and Sierra were developed for professional use, the third model in the series, Nomade is targeted at users who need the performance of the Jimny in their daily lives. The wheelbase is 340 mm longer than that of the 3dr Sierra currently on sale,...

BYD held a business policy presentation in Tokyo. The main points of the presentation were as follows The Sea Lion 7, the fourth passenger car to be introduced in Japan, will go on sale in April. The company plans to launch a PHEV by the end of the year. Delivery of J7, a medium-sized EV bus, will start within this year. Introduction of EV trucks in Japan in 2026 or later Sea Lion 7 is the fourth EV to be sold in Japan and is a crossover SUV that shares...